Our Work
At LAgenceKi, we implement our studies across the globe; since our founding, over 300 of our projects have been international.
We currently work with regular partners in many different countries to carry out online and in person fieldwork.
What we do
- Exploratory studies of consumer behaviours, perceptions and expectations in terms of brands and products
- Strategic planning and cultural trends analysis
- Analysis of brand positioning, brand architecture and brand equity
- Tests of concept, packaging, communication (films, prints, digital campaigns, etc.), sample and use test
- Competitor research and benchmarking
- Cultural analysis of social media trends and discourse
- White papers on emerging social and cultural trends
Our tools
- Qualitative research – focus groups, triads/quartets, in-depth interviews (in person & online)
- Exploratory desk research
- Semiotic analysis – social media discourse, brand communications, packaging…
- Interactive discussion groups of consumers on social media platforms
- Monitoring social media trends and discourse
- Co-creation workshop
- ‘Trailblazer’ groups
- Experts and collaborators from various fields (fashion, design, art, architecture, philosophy, ethnography, etc.), based in all corners of the world (Europe, USA, China, India, Korea, Brazil, etc.), including consultants specialising in Chinese language and culture.